The Amplify Events team were given a blank canvas to bring to life the iconic Captain Morgan brand at Splendour In The Grass.

And we certainly bought the Captain to life & unleashed his pirate spirit on all who stepped aboard the 23m long good ship ‘Satisfaction’! With the principle objectives to increase awareness & drive trial, we set about designing & building a fully functional, high speed of service cocktail bar that captured the brands pillars of:

• IRREVERENCE

• CAMARADARIE

• INGENUITY

• SENSE OF ADVENTURE

Both day & night, this visually captivating Captain Morgan brand activation was the place to be. Functionally it was an epic success selling unprecedented amounts of Captain Morgan stock & providing the platform for consumers to trial new flavour variations along with enjoying their favourites, shade, seating & social settings were provided through converted dinghy lounges, rustic wooden crates, even hammock chairs & swings.

The space also encompassed a DJ stage which had the party heaving until way past the end of the night curfew!

And the ship’s roof deck had space for consumers to explore, watch the adjacent stage & engage with the brand through photo moments, a functional steering wheel, promotional staff giving away highly sort after premiums & prizes - all set under the giant red branded Captain Morgan sails visible across the entire festival site like a beacon.

This inaugural Captain Morgan activation set the benchmark & paved the way for the brand’s ongoing relationship with the festival as the original & the best!!