Aperol’s sponsorship of the Australian Open Tennis delivers iconic results. The brief to Amplify Events for 2020 was simple; to create the most successful experiences yet, by selling more product and generating more earned media than ever before.

Amplify Events was engaged to conceptualise and lead the creative direction from pitch to delivery of two hero activations we titled ‘Casa Aperol’ - delivering the glamour & style synonymous with the brand, whilst delivering on a Tuscan-inspired Masseria. Our project team worked through the brief to deliver 3D design, creative and branding design, styling, engineering and fabrication & outstanding on-ground delivery.

The result was a highly visual spectacular attracting thousands of visitors throughout the championship and generating the highest number of social engagement for an Australian Aperol activation to date.