ADIDAS X STELLA MCCARTNEY
The Amplify Events team were engaged for a unique project to design & build a create a ‘World First’ alongside the Australian Open tennis to launch Stella McCartney’s new range for Adidas.
The result was visually captivating, producing the world's first mirrored tennis court for global stars Caroline Wozniacki, Maria Kirilenko & Laura Robson to play a match in. The campaign was a huge success for Adidas garnering many $millions of unpaid media globally.
The court innately reflected the concept of fashion and sports spectator, turning the subjective world in on itself, creating an inward and self-reflective echo of power, femininity and assurance.
