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A Traveling Whisky Bar for Johnnie Walker

With the resurgence of authentic whisky bars popping up across the globe, Johnnie Walker wanted one of its own to engage consumers. Amplify delivered a bespoke and bonafide whisky bar to provide a deeply immersive experience into the brand's history accommodated within in a leather trimmed, copper rimmed and oak stained luxurious space. The remarkable asset simply packs down into shipping containers and is setup in less than a day including an indoor lounge and garden area. The experience has run continuously across Australia for over four years, hosting over 250,000 guests.