Brand Pop-Up

A Touring Whisky Bar for Johnnie Walker

With the resurgence of authentic whisky bars popping up across the globe, Johnnie Walker wanted one of its own to engage consumers.

Amplify designed & delivered a bespoke and bonafide whisky bar to provide a deeply immersive experience into the brand's history accommodated within in a leather trimmed, copper rimmed and oak stained luxurious space. The remarkable asset simply packs down into shipping containers and is setup in hours and is completely self-contained, featuring an indoor lounge with crystal chandeliers, outdoor garden settings, hydraulic levelling rams, air conditioning, ice maker, Bose sound system & 2 x 55' LED screens to watch the racing action.

The Johnnie Walker Whisky Bar experience has run continuously across Australia for over four years, hosting over 250,000 guests & activating over 40 separate race carnivals & golf events.