Event Production

Melbourne F1 VIP Party with Hugo Boss, Art Series & Johnnie Walker

The city of Melbourne reached fever pitch each year as Formula 1 takes over the city scape. Amplify was invited by luxury brands Hugo Boss, Art Series Hotels and Johnnie Walker to design and execute the F1’s most sought after VIP party so naturally we moved into the Blackman Hotel Penthouse overlooking the track to throw an exclusive four-day soirée featuring our Gold Room and Alice in Wonderland Blue Room. The lavish event wove sophistication into revelry and featured across all major TV and news media, with millions achieved in social coverage via the exclusive guests including Jenson Button. The event was so popular that Amplify have been invited back to make this a regular event on the F1 calendar.